Public Health Business Planning: A Practical Guide
In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become "civic entrepreneurs," who can creatively finance and manage needed programs using practical business school savvy. This book offers practical, step-by-step guidance for creating business plans that address the unique challenges of public health programs. The chapters thoroughly cover each part of a business plan (marketing, operations, budgeting, etc.) in a user-friendly style that is appealing to students and practicing public health managers alike.
2009 / 174 pages / spiral-bound paperback
Member: $77 / Nonmember: $81
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